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Flâner

Born in 2010, Flâner organises free live DJ sets at unconventional outdoor venues in the city of Melbourne. Its founder, Joe Gannon, commissioned me to create a brand identity.

  flâner  French Verb  to wander around to loiter, mill about   With gigs in Melbourne alleyways, squares and warehouse spaces, Flâner encourages the exploration of the city from a different perspective. An angled logotype encourages a tilt of the he

flâner
French Verb
to wander around
to loiter, mill about

With gigs in Melbourne alleyways, squares and warehouse spaces, Flâner encourages the exploration of the city from a different perspective. An angled logotype encourages a tilt of the head; a gesture which communicates that a person is interested in what they are seeing or listening to.

  Series of promo flyers for social media   These take their cue from the circular logo; the inner triangle plays homage to the the circumflex (^) from the top of the ‘a’ in Flaner. The subverted image within reiterates the idea of exploration from a

Series of promo flyers for social media

These take their cue from the circular logo; the inner triangle plays homage to the the circumflex (^) from the top of the ‘a’ in Flaner. The subverted image within reiterates the idea of exploration from another perspective. The triangle shape also mimics a play button, driving direction through sound.